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The Power Of Scent Branding To Increase Sales

Posted on October 28, 2019 by Chad Pegura | 49 comments

The Power Of Scent Branding To Increase Sales
Scent can have a direct effect on people’s mood. The sense of smell plays an important role in the brain when it comes to stress, mood, and even the ability to perform a job.

Think about the way that different smells affect your perception. The next time you walk into a grocery or department store, take note of the smells they use to influence your purchase:

  • The spicy scent of cinnamon can make you think of fall and Halloween, inspiring you to pick up some autumn decorations. Even if it’s still July.
  • The warm scent of vanilla can make you think about baked goods, giving you the notion to pick up some ingredients to bake a cake. Even if you don’t have a reason to bake one.
  • The fresh scent of lemon brings about thoughts cleanliness, inspiring you to purchase some supplies for spring cleaning. Even in the middle of winter.

These are only a few of the ways that businesses are using the power of scent to influence people and increase buying.

Scents Can Bring About Good And Bad Memories

Scent is also connected to thoughts, feelings, and events in the past. Certain smells can bring back strong memories upon initial exposure. The response to these memories can vary, based on the individual experience a person had with the presence of the scent. For example:

  • Coconut can remind people of suntan lotion. This can bring back the memory of a beloved childhood trip to the beach or it can bring back the memory of a tropical vacation where the entire family fought relentlessly.
  • Pine can remind people of Christmas trees. This can bring about a memory of the year you got the bike you always wanted or it can also remind you of the year when grandma was sick, so you spent Christmas in the hospital.

Research On Scent And Mood

Scents can also affect your mood in ways that are not connected to a memory. Essential oils have compounds that affect mood and connection with people in many ways. For example:

  • Lavender essential oil has properties that are known to calm or relax the mind and body. This soothing scent has been used in waiting rooms where patients were waiting for dental treatment. It was found to reduce anxiety and make patients feel calm. Orange essential oil was found to have the same effect.
  • One study looked at the effectiveness of using an essential oil to increase social interaction. The use of rose geranium essential oil was found to increase the number of social interactions in a room full of strangers. This is likely due to its pleasant smell and ability to increase alertness.
The Power Of Scent Branding To Increase Sales

    Scent Branding For Your Business

    The way that businesses use scent to imprint their brand upon your memory can have a drastic impact on where you choose to go, shop, and stay. For example, a popular hotel chain diffuses a signature mixture of jasmine and other fragrances in the lobby of their hotels all over the world. Each time you stay in one of their hotels, you’ll be in a better mood based on your positive experiences at the last hotel.

    Business.com reports that gamblers were found to spend more money in a casino when there was a floral aroma present. Another study reports the results of a survey taken by customers at Nike stores who were exposed to a specific ambient scent during their time in the store. Not only did the scent improve their evaluation of the products in the store, but it also increased their likelihood of shopping there again.

    Branding Your Business And Increasing Sales

    Store owners should use specific essential oils for their specific audience. Vetiver essential oil work well with products for men, while lavender essential is more effective for products geared toward women. For gender neutral products, Neroli essential oil, ylang-ylang essential oil, and patchouli essential oil have shown to have a positive effect. Place a few drops in a nebulizing diffuser and let the oils go to work.

    New business trends suggest branding your store with a signature scent to improve customer experience, stay longer in your shop, and even buy more while there. You can use an essential oil blend that uplifts and energizes, a blend that soothes and calms, or even a blend reminiscent of a cool sea breeze.

    Your customers will not only notice the wonderful aroma of your store, but they’ll also notice the benefits that come from inhaling the essential oils you diffuse. From pain relief to stress-reduction, essential oils have amazing benefits to the mind and body that go beyond the memory of the scent. They’ll remember how good they felt after shopping.

    If used correctly, you can improve the overall experience of your customers. This will increase your sales by encouraging them to spend more time shopping and it will keep them coming back for that feel-good experience.

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    25 Responses

    Mrs. Mary M Coder
    Mrs. Mary M Coder

    November 03, 2019

    I used lavender right before a piercing to calm me down once and it worked great!

    Betsy Barnes
    Betsy Barnes

    November 03, 2019

    So interesting, it would be nice if every store I shopped in, did this.

    Jennylyn Gross
    Jennylyn Gross

    November 03, 2019

    wow I would love this

    Valerie G
    Valerie G

    November 02, 2019

    I wish grocery stores were using essential oil diffusers. The thieves oil would be great!

    Mickey H
    Mickey H

    November 02, 2019

    Baking scents are definitely the most popular in my household. Even people delivering packages have commented before on them. Great article!

    Tina W
    Tina W

    November 02, 2019

    Have you ever walked through an area where there was popcorn being made, does it entice your taste buds? Does it make you feel happy?
    Yes, scents do help change our disposition.
    Some of the best scents to calm us are scents from nature.

    Betty S
    Betty S

    November 02, 2019

    I used this when we sold our home. always made sure it was delicious smelling Great info to refresh my memory

    Sherry Bracy
    Sherry Bracy

    November 02, 2019

    This is a valuable tip! Im always one to find out if i like the scent of Items (if they are scented) before I will purchase.

    Jessica Walker
    Jessica Walker

    November 02, 2019

    This is very true and explains why I go broke every time I go to Bath and Body works in the mall.

    TANIA STANNARD
    TANIA STANNARD

    November 02, 2019

    I use a lot of oils to help lift my mood. Fresh bread always reminds me of being young and helping my Mum bake bread, such a warm comforting smell

    Frank Moroni
    Frank Moroni

    November 01, 2019

    Love reading your latest Blog, great information thank you.

    James Moyers
    James Moyers

    November 01, 2019

    Good info

    Britny
    Britny

    October 31, 2019

    Very informative!

    Scotty
    Scotty

    October 31, 2019

    Wow great info. I’ve never considered using scents as part of your business before. Good for the business & the customers mood; truly a win-win scenario.

    Isabel Christie
    Isabel Christie

    October 31, 2019

    I am excited to find out that certain scents can help with mental health issues such as rose geranium for social anxiety.

    Cassandra D
    Cassandra D

    October 30, 2019

    Thank you for the information.

    Diana
    Diana

    October 30, 2019

    I recently learnt of this when I visited a display home. The owner and sales person mentioned that scent along with look and quality was a strategy they used to keep customers around and chatting. The scented candle they had burning did smell amazing.

    Gwen
    Gwen

    October 30, 2019

    I can believe it as scent can help sell a house, ie cinnamon or baking smells.

    Abbey Timmons
    Abbey Timmons

    October 30, 2019

    That’s so interesting geranium can spark social interactions..maybe I should diffuse some when having a gathering!

    Tamara Waterman
    Tamara Waterman

    October 30, 2019

    This is so interesting! I’ll be sure to take more notice of the aroma around me when shopping! Scent memory is such a powerful thing.

    Jay
    Jay

    October 30, 2019

    Very interesting, had not really thought about it like that

    PlumV
    PlumV

    October 30, 2019

    I appreciate this insight into scent and branding. As I develop my own business this is something I will incorporate as well.

    Amy H
    Amy H

    October 30, 2019

    The sense of smell is very powerful and influential in many ways. This article shows how various scents can influence sales and marketing in a positive direction. I will suggest to my realtor to use Organic Aromas diffusers for his open houses!

    MITCHELL GMITEREK
    MITCHELL GMITEREK

    October 30, 2019

    FOLKS LOVE THE SENT WHEN THY COME IN AND SEEM TO BUY MORE

    Brittany Gilley
    Brittany Gilley

    October 30, 2019

    what a great article

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