Posted on October 28, 2019 by Chad Pegura | 50 comments
Scent can have a direct effect on people’s mood. The sense of smell plays an important role in the brain when it comes to stress, mood, and even the ability to perform a job.
Think about the way that different smells affect your perception. The next time you walk into a grocery or department store, take note of the smells they use to influence your purchase:
These are only a few of the ways that businesses are using the power of scent to influence people and increase buying.
Scent is also connected to thoughts, feelings, and events in the past. Certain smells can bring back strong memories upon initial exposure. The response to these memories can vary, based on the individual experience a person had with the presence of the scent. For example:
Scents can also affect your mood in ways that are not connected to a memory. Essential oils have compounds that affect mood and connection with people in many ways. For example:
The way that businesses use scent to imprint their brand upon your memory can have a drastic impact on where you choose to go, shop, and stay. For example, a popular hotel chain diffuses a signature mixture of jasmine and other fragrances in the lobby of their hotels all over the world. Each time you stay in one of their hotels, you’ll be in a better mood based on your positive experiences at the last hotel.
Business.com reports that gamblers were found to spend more money in a casino when there was a floral aroma present. Another study reports the results of a survey taken by customers at Nike stores who were exposed to a specific ambient scent during their time in the store. Not only did the scent improve their evaluation of the products in the store, but it also increased their likelihood of shopping there again.
Store owners should use specific essential oils for their specific audience. Vetiver essential oil work well with products for men, while lavender essential is more effective for products geared toward women. For gender neutral products, Neroli essential oil, ylang-ylang essential oil, and patchouli essential oil have shown to have a positive effect. Place a few drops in a nebulizing diffuser and let the oils go to work.
New business trends suggest branding your store with a signature scent to improve customer experience, stay longer in your shop, and even buy more while there. You can use an essential oil blend that uplifts and energizes, a blend that soothes and calms, or even a blend reminiscent of a cool sea breeze.
Your customers will not only notice the wonderful aroma of your store, but they’ll also notice the benefits that come from inhaling the essential oils you diffuse. From pain relief to stress-reduction, essential oils have amazing benefits to the mind and body that go beyond the memory of the scent. They’ll remember how good they felt after shopping.
If used correctly, you can improve the overall experience of your customers. This will increase your sales by encouraging them to spend more time shopping and it will keep them coming back for that feel-good experience.